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Signage and Wayfinding Master Plan

University of Baltimore
A signage and wayfinding master plan promotes and celebrates campus identity and growth.
Building identification sign along pedestrian sidewalk.
Baltimore, MD
47 acres

Upon completion of the University of Baltimore’s Campus Master Plan, Ayers Saint Gross initiated the Signage and Wayfinding Master Plan to enhance the image and navigation of campus. Coordinating closely with the concurrent Landscape Architecture Plan, the signage and wayfinding solution incorporates the university’s new identity system and brand guidelines, enhances campus aesthetic and sense of place, and celebrates the university’s growth.

Next Project

Visitor Center and Smith Education Center Signage and Wayfinding

Thomas Jefferson Foundation
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