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Visitor Center and Smith Education Center Signage and Wayfinding

Thomas Jefferson Foundation
A visual guide is designed to help 500,000 annual visitors navigate the home of Thomas Jefferson.
Monumental gateway sign welcomes visitors at Thomas Jefferson’s Visitor Center and Smith Education...
Charlottesville, VA
42,000 GSF

The Visitor Center and Smith Education Center serves as a threshold to Monticello, the mountaintop home designed and inhabited by Thomas Jefferson. Situated at the base of the mountain, the visitor and education center welcomes more than 500,000 visitors from around the world on an annual basis.

A full signage and wayfinding system throughout the campus provides a gateway to Monticello with first-rate amenities including transportation, ticketing, theater, classrooms, a store and café. The system pairs quiet sophistication with informational clarity to enhance the facility and aid navigation to visitors. The exterior signage throughout the grounds blends with the natural landscape while enhancing the visitor experience and the understanding of Thomas Jefferson and his home.

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