Texas A&M University engaged Ayers Saint Gross to prepare a signage and wayfinding master plan in alignment with the University’s 2017 Campus Master Plan. The plan lays out a clear methodology for implementing future signage across campus, with an integrated approach to vehicular and pedestrian directional signage and architectural lettering. The result is a comprehensive family of exterior wayfinding signs that carries Texas A&M’s mission and traditions into every corner of the physical campus. From first-time visitors to seasoned Aggies, the new system turns navigation into an experience, guiding people seamlessly across campus while reinforcing a strong, unmistakable sense of place.