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Campus-Wide Signage and Wayfinding
![Towson students walk by a new navigational sign designed by Ayers Saint Gross.](https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_1.jpg 2400w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_1-1536x993.jpg 1536w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_1-2048x1324.jpg 2048w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_1-170x110.jpg 170w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_1-80x52.jpg 80w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_1-400x259.jpg 400w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_1-600x388.jpg 600w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_1-800x517.jpg 800w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_1-1200x776.jpg 1200w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_1-1600x1034.jpg 1600w)
Ayers Saint Gross designed a complete family of exterior signs to replace Towson University’s existing campus signage. As part of this effort, Ayers Saint Gross also led a series of wayfinding workshops with university representatives to determine the messaging and placement of each sign. Designed to be an extension of the university’s brand refresh efforts, the signage is a three-dimensional representation of the new, dynamic, and bold identity. Signs serve as a placemaking system and monuments that offer practical wayfinding to visitors.
![A custom sign at Towson University features clear wayfinding instruction and reinforces University...](https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_5.jpg 2263w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_5-1536x1018.jpg 1536w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_5-2048x1357.jpg 2048w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_5-170x113.jpg 170w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_5-80x53.jpg 80w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_5-400x265.jpg 400w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_5-600x398.jpg 600w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_5-800x530.jpg 800w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_5-1200x795.jpg 1200w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_5-1600x1061.jpg 1600w)
The design of the signs reflects Towson’s bold new brand identity, serving as a functional placemaking element throughout campus. The new sign family covers the full spectrum of the visitor’s experience on the campus’ exterior — from car to campus-core.
![An illustration shows the kinds of signs included in the new signage family.](https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N5_web.jpg 1500w, https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N5_web-170x39.jpg 170w, https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N5_web-80x19.jpg 80w, https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N5_web-400x93.jpg 400w, https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N5_web-600x139.jpg 600w, https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N5_web-800x186.jpg 800w, https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N5_web-1200x278.jpg 1200w)
![A clear navigational sign is shown on Towson's campus.](https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_2.jpg 2463w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_2-1536x935.jpg 1536w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_2-2048x1247.jpg 2048w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_2-170x104.jpg 170w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_2-80x49.jpg 80w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_2-400x244.jpg 400w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_2-600x365.jpg 600w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_2-800x487.jpg 800w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_2-1200x731.jpg 1200w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_2-1600x974.jpg 1600w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_2-2400x1462.jpg 2400w)
![Students walk by a new sign for the Cook Library, which features an angled black panel and a gold...](https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_4.jpg 2214w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_4-1536x1041.jpg 1536w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_4-2048x1388.jpg 2048w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_4-170x115.jpg 170w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_4-80x54.jpg 80w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_4-400x271.jpg 400w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_4-600x407.jpg 600w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_4-800x542.jpg 800w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_4-1200x813.jpg 1200w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_4-1600x1084.jpg 1600w)
The structure of the signs reflect the Calvert pattern of the Maryland flag — one of the main inspirations for Towson University’s new brand identity. The bold gold sign cabinets serve as brand beacons throughout campus, while the angled black panels provide a space for user messaging.
![A diagram of how the black panels fit on the gold sign cabinets at Towson University](https://ayerssaintgross.com/wp-content/uploads/2022/02/TU_SignDiagram.jpg 6250w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU_SignDiagram-105x140.jpg 105w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU_SignDiagram-60x80.jpg 60w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU_SignDiagram-300x400.jpg 300w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU_SignDiagram-450x600.jpg 450w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU_SignDiagram-600x800.jpg 600w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU_SignDiagram-900x1200.jpg 900w)
![A sideview of the black and gold Towson University campus signage.](https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N40_web.jpg 1500w, https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N40_web-170x117.jpg 170w, https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N40_web-80x55.jpg 80w, https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N40_web-400x275.jpg 400w, https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N40_web-600x412.jpg 600w, https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N40_web-800x550.jpg 800w, https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N40_web-1200x825.jpg 1200w)
![A sign for the Towson University College of Liberal Arts](https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N24_web.jpg 1121w, https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N24_web-105x140.jpg 105w, https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N24_web-60x80.jpg 60w, https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N24_web-299x400.jpg 299w, https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N24_web-448x600.jpg 448w, https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N24_web-598x800.jpg 598w, https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N24_web-897x1200.jpg 897w)
Accessibility is a key aspect of wayfinding and user experience. Ayers Saint Gross worked with Towson University to identify the accessible pathways across campus in order to help guide users along routes which avoid stairs and steep grade changes.
![Accessible route signage on the campus of Towson University](https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_3.jpg 2286w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_3-1536x1008.jpg 1536w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_3-2048x1344.jpg 2048w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_3-170x112.jpg 170w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_3-80x52.jpg 80w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_3-400x262.jpg 400w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_3-600x394.jpg 600w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_3-800x525.jpg 800w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_3-1200x787.jpg 1200w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_3-1600x1050.jpg 1600w)
![A sign provides wayfinding for a more accessible route on Towson University's campus.](https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N16.jpg 1500w, https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N16-170x140.jpg 170w, https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N16-80x66.jpg 80w, https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N16-400x329.jpg 400w, https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N16-600x493.jpg 600w, https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N16-800x657.jpg 800w, https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N16-1200x986.jpg 1200w)
![Incorporating accessibility symbols into typical pedestrian signage allowed for message-flexibility...](https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_10.jpg 2203w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_10-1536x1046.jpg 1536w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_10-2048x1394.jpg 2048w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_10-170x116.jpg 170w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_10-80x54.jpg 80w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_10-400x272.jpg 400w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_10-600x409.jpg 600w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_10-800x545.jpg 800w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_10-1200x817.jpg 1200w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_10-1600x1089.jpg 1600w)
![Building signage helps identify specific campus addresses on Towson University's campus.](https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_8.jpg 2354w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_8-1536x979.jpg 1536w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_8-2048x1305.jpg 2048w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_8-170x108.jpg 170w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_8-80x51.jpg 80w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_8-400x255.jpg 400w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_8-600x382.jpg 600w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_8-800x510.jpg 800w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_8-1200x765.jpg 1200w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_8-1600x1020.jpg 1600w)
![Building address signs are strategically placed along main campus through-ways for maximum visibility...](https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_9.jpg 2219w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_9-1536x1038.jpg 1536w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_9-2048x1384.jpg 2048w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_9-170x115.jpg 170w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_9-80x54.jpg 80w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_9-400x270.jpg 400w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_9-600x406.jpg 600w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_9-800x541.jpg 800w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_9-1200x811.jpg 1200w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_9-1600x1082.jpg 1600w)
Ayers Saint Gross worked closely with Towson University’s parking office to develop a system of regulatory parking signage to both assist visitors in finding parking and inform students on where and when they can park across the campus’ many garages and lots.
![Towson University signage provides navigational and parking directions for drivers.](https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_7.jpg 2165w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_7-1536x1064.jpg 1536w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_7-2048x1419.jpg 2048w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_7-170x118.jpg 170w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_7-80x55.jpg 80w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_7-400x277.jpg 400w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_7-600x416.jpg 600w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_7-800x554.jpg 800w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_7-1200x831.jpg 1200w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_7-1600x1109.jpg 1600w)
![Towson University signage provides navigational and parking directions for drivers.](https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N6.jpg 1500w, https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N6-170x118.jpg 170w, https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N6-80x56.jpg 80w, https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N6-400x279.jpg 400w, https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N6-600x418.jpg 600w, https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N6-800x557.jpg 800w, https://ayerssaintgross.com/wp-content/uploads/2022/02/0021816_00_N6-1200x836.jpg 1200w)
![A bold sign provides parking information at Towson University's Union Parking Garage](https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_6.jpg 2404w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_6-1536x958.jpg 1536w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_6-2048x1278.jpg 2048w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_6-170x106.jpg 170w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_6-80x50.jpg 80w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_6-400x250.jpg 400w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_6-600x374.jpg 600w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_6-800x499.jpg 800w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_6-1200x749.jpg 1200w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_6-1600x998.jpg 1600w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_6-2400x1498.jpg 2400w)
![Towson University signage provides parking information for campus visitors](https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_11.jpg 2228w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_11-1536x1034.jpg 1536w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_11-2048x1379.jpg 2048w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_11-170x114.jpg 170w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_11-80x54.jpg 80w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_11-400x269.jpg 400w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_11-600x404.jpg 600w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_11-800x539.jpg 800w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_11-1200x808.jpg 1200w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU-Signage_11-1600x1077.jpg 1600w)
A color system was developed to help students and visitors quickly and clearly identify campus parking zones.
![Towson University parking sign templates](https://ayerssaintgross.com/wp-content/uploads/2022/02/TU_ParkingSignTemplates-01-scaled.jpg 2560w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU_ParkingSignTemplates-01-1536x356.jpg 1536w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU_ParkingSignTemplates-01-2048x475.jpg 2048w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU_ParkingSignTemplates-01-170x39.jpg 170w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU_ParkingSignTemplates-01-80x19.jpg 80w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU_ParkingSignTemplates-01-400x93.jpg 400w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU_ParkingSignTemplates-01-600x139.jpg 600w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU_ParkingSignTemplates-01-800x186.jpg 800w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU_ParkingSignTemplates-01-1200x278.jpg 1200w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU_ParkingSignTemplates-01-1600x371.jpg 1600w, https://ayerssaintgross.com/wp-content/uploads/2022/02/TU_ParkingSignTemplates-01-2400x557.jpg 2400w)