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Campus-Wide Signage and Wayfinding

Towson University
A campus signage and wayfinding modernization project supports rebranding and strengthens sense of place.
Pedestrian walking past campus directional signage.
Location
Towson, MD
Size
329 acres
Completion
2021

Ayers Saint Gross designed a complete family of exterior signs to replace Towson University’s existing campus signage. As part of this effort, Ayers Saint Gross also led a series of wayfinding workshops with university representatives to determine the messaging and placement of each sign. Designed to be an extension of the university’s brand refresh efforts, the signage is a three-dimensional representation of the new, dynamic, and bold identity. Signs serve as a placemaking system and monuments that offer practical wayfinding to visitors.

 
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