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Campus-Wide Signage and Wayfinding

Towson University
A campus signage and wayfinding modernization project supports rebranding and strengthens sense of place.
Pedestrian walking past campus directional signage.
Towson, MD
329 acres

Ayers Saint Gross designed a complete family of exterior signs to replace Towson University’s existing campus signage. As part of this effort, Ayers Saint Gross also led a series of wayfinding workshops with university representatives to determine the messaging and placement of each sign. Designed to be an extension of the university’s brand refresh efforts, the signage is a three-dimensional representation of the new, dynamic, and bold identity. Signs serve as a placemaking system and monuments that offer practical wayfinding to visitors.

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