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St. Elizabeths East Identity and Publication
![Project Identity Mark Encompasses What is and What Could Be](https://ayerssaintgross.com/wp-content/uploads/2022/01/1_St-Elizas-Graphics-Front-Cover.jpg 2400w, https://ayerssaintgross.com/wp-content/uploads/2022/01/1_St-Elizas-Graphics-Front-Cover-1536x1024.jpg 1536w, https://ayerssaintgross.com/wp-content/uploads/2022/01/1_St-Elizas-Graphics-Front-Cover-2048x1365.jpg 2048w, https://ayerssaintgross.com/wp-content/uploads/2022/01/1_St-Elizas-Graphics-Front-Cover-170x113.jpg 170w, https://ayerssaintgross.com/wp-content/uploads/2022/01/1_St-Elizas-Graphics-Front-Cover-80x53.jpg 80w, https://ayerssaintgross.com/wp-content/uploads/2022/01/1_St-Elizas-Graphics-Front-Cover-400x267.jpg 400w, https://ayerssaintgross.com/wp-content/uploads/2022/01/1_St-Elizas-Graphics-Front-Cover-600x400.jpg 600w, https://ayerssaintgross.com/wp-content/uploads/2022/01/1_St-Elizas-Graphics-Front-Cover-800x533.jpg 800w, https://ayerssaintgross.com/wp-content/uploads/2022/01/1_St-Elizas-Graphics-Front-Cover-1200x800.jpg 1200w, https://ayerssaintgross.com/wp-content/uploads/2022/01/1_St-Elizas-Graphics-Front-Cover-1600x1067.jpg 1600w)
St. Elizabeths East is a developer-driven project in Southeast Washington that envisions a vibrant, mixed-use development of offices, apartments, retail, and civic amenities on the site of a former mental hospital. The site’s legacy presented a branding challenge — what the property was as a contrast to what it could become. Recognizing the inherent sensitivities of the task, the team worked with the Washington, D.C. Deputy Mayor’s Office of Economic Development to brand the redevelopment initiative. The identity mark is central to the effort and invokes the beauty of the architectural heritage and the promise of renewal. A branded viewbook describes the development opportunity and solicits potential development partners.
![Divider page of the branded viewbook](https://ayerssaintgross.com/wp-content/uploads/2022/01/3_St-Elizas-Graphics-Inside-Call-Out.jpg 2250w, https://ayerssaintgross.com/wp-content/uploads/2022/01/3_St-Elizas-Graphics-Inside-Call-Out-1536x1024.jpg 1536w, https://ayerssaintgross.com/wp-content/uploads/2022/01/3_St-Elizas-Graphics-Inside-Call-Out-2048x1365.jpg 2048w, https://ayerssaintgross.com/wp-content/uploads/2022/01/3_St-Elizas-Graphics-Inside-Call-Out-170x113.jpg 170w, https://ayerssaintgross.com/wp-content/uploads/2022/01/3_St-Elizas-Graphics-Inside-Call-Out-80x53.jpg 80w, https://ayerssaintgross.com/wp-content/uploads/2022/01/3_St-Elizas-Graphics-Inside-Call-Out-400x267.jpg 400w, https://ayerssaintgross.com/wp-content/uploads/2022/01/3_St-Elizas-Graphics-Inside-Call-Out-600x400.jpg 600w, https://ayerssaintgross.com/wp-content/uploads/2022/01/3_St-Elizas-Graphics-Inside-Call-Out-800x533.jpg 800w, https://ayerssaintgross.com/wp-content/uploads/2022/01/3_St-Elizas-Graphics-Inside-Call-Out-1200x800.jpg 1200w, https://ayerssaintgross.com/wp-content/uploads/2022/01/3_St-Elizas-Graphics-Inside-Call-Out-1600x1067.jpg 1600w)
![Inside page of the branded viewbook](https://ayerssaintgross.com/wp-content/uploads/2022/01/2_St-Elizas-Graphics-Inside-Maps.jpg 2250w, https://ayerssaintgross.com/wp-content/uploads/2022/01/2_St-Elizas-Graphics-Inside-Maps-1536x1024.jpg 1536w, https://ayerssaintgross.com/wp-content/uploads/2022/01/2_St-Elizas-Graphics-Inside-Maps-2048x1365.jpg 2048w, https://ayerssaintgross.com/wp-content/uploads/2022/01/2_St-Elizas-Graphics-Inside-Maps-170x113.jpg 170w, https://ayerssaintgross.com/wp-content/uploads/2022/01/2_St-Elizas-Graphics-Inside-Maps-80x53.jpg 80w, https://ayerssaintgross.com/wp-content/uploads/2022/01/2_St-Elizas-Graphics-Inside-Maps-400x267.jpg 400w, https://ayerssaintgross.com/wp-content/uploads/2022/01/2_St-Elizas-Graphics-Inside-Maps-600x400.jpg 600w, https://ayerssaintgross.com/wp-content/uploads/2022/01/2_St-Elizas-Graphics-Inside-Maps-800x533.jpg 800w, https://ayerssaintgross.com/wp-content/uploads/2022/01/2_St-Elizas-Graphics-Inside-Maps-1200x800.jpg 1200w, https://ayerssaintgross.com/wp-content/uploads/2022/01/2_St-Elizas-Graphics-Inside-Maps-1600x1067.jpg 1600w)