This site uses cookies – More Information.
Signage and Wayfinding Master Plan and Implementation
![Grinnell Signage Pedestrian Wayfinding](https://ayerssaintgross.com/wp-content/uploads/2022/04/1_Grinnell-Signage-Building-ID-large-2.jpg 2400w, https://ayerssaintgross.com/wp-content/uploads/2022/04/1_Grinnell-Signage-Building-ID-large-2-1536x1152.jpg 1536w, https://ayerssaintgross.com/wp-content/uploads/2022/04/1_Grinnell-Signage-Building-ID-large-2-2048x1536.jpg 2048w, https://ayerssaintgross.com/wp-content/uploads/2022/04/1_Grinnell-Signage-Building-ID-large-2-170x128.jpg 170w, https://ayerssaintgross.com/wp-content/uploads/2022/04/1_Grinnell-Signage-Building-ID-large-2-80x60.jpg 80w, https://ayerssaintgross.com/wp-content/uploads/2022/04/1_Grinnell-Signage-Building-ID-large-2-400x300.jpg 400w, https://ayerssaintgross.com/wp-content/uploads/2022/04/1_Grinnell-Signage-Building-ID-large-2-600x450.jpg 600w, https://ayerssaintgross.com/wp-content/uploads/2022/04/1_Grinnell-Signage-Building-ID-large-2-800x600.jpg 800w, https://ayerssaintgross.com/wp-content/uploads/2022/04/1_Grinnell-Signage-Building-ID-large-2-1200x900.jpg 1200w, https://ayerssaintgross.com/wp-content/uploads/2022/04/1_Grinnell-Signage-Building-ID-large-2-1600x1200.jpg 1600w)
The Signage and Wayfinding Master Plan at Grinnell College provides a comprehensive set of guidelines for exterior signage and wayfinding on the campus and delivers information necessary for implementation. The plan for the 120-acre campus included a full set of vehicular and pedestrian signage typologies including directional, parking, map kiosks, and building identification.
![Grinnell Signage Key Destinations](https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Key-Destinations.jpg 1504w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Key-Destinations-910x1536.jpg 910w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Key-Destinations-1213x2048.jpg 1213w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Key-Destinations-83x140.jpg 83w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Key-Destinations-47x80.jpg 47w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Key-Destinations-237x400.jpg 237w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Key-Destinations-355x600.jpg 355w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Key-Destinations-474x800.jpg 474w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Key-Destinations-711x1200.jpg 711w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Key-Destinations-947x1600.jpg 947w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Key-Destinations-1421x2400.jpg 1421w)
![Grinnell Signage Family Render](https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Family-Render.jpg 2550w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Family-Render-1536x696.jpg 1536w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Family-Render-2048x928.jpg 2048w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Family-Render-170x77.jpg 170w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Family-Render-80x36.jpg 80w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Family-Render-400x181.jpg 400w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Family-Render-600x272.jpg 600w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Family-Render-800x362.jpg 800w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Family-Render-1200x544.jpg 1200w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Family-Render-1600x725.jpg 1600w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Family-Render-2400x1087.jpg 2400w)
![Grinnell Signage Building ID](https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Building-ID.jpg 2200w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Building-ID-1536x1152.jpg 1536w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Building-ID-2048x1536.jpg 2048w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Building-ID-170x128.jpg 170w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Building-ID-80x60.jpg 80w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Building-ID-400x300.jpg 400w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Building-ID-600x450.jpg 600w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Building-ID-800x600.jpg 800w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Building-ID-1200x900.jpg 1200w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Building-ID-1600x1200.jpg 1600w)
Through a series of campus visits and sample trips to key destinations, the design team developed a thorough understanding of user paths, circulation, and parking as well as the current signage and wayfinding strategies on campus. A primary objective of the signage design was to capture the spirit of the Grinnell College’s academic community—vibrant and grounded. Using many of the architectural and regional elements unique to Grinnell College, Ayers Saint Gross translated that spirit into physical form.
![Grinnell Signage Pedestrian Wayfinding](https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Pedestrian-Wayfinding.jpg 1100w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Pedestrian-Wayfinding-1024x1536.jpg 1024w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Pedestrian-Wayfinding-93x140.jpg 93w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Pedestrian-Wayfinding-53x80.jpg 53w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Pedestrian-Wayfinding-267x400.jpg 267w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Pedestrian-Wayfinding-400x600.jpg 400w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Pedestrian-Wayfinding-533x800.jpg 533w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Pedestrian-Wayfinding-800x1200.jpg 800w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Pedestrian-Wayfinding-1067x1600.jpg 1067w)
![Grinnell Signage Accessible entrance](https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Accessible-entrance.jpg 2475w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Accessible-entrance-1536x1024.jpg 1536w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Accessible-entrance-2048x1365.jpg 2048w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Accessible-entrance-170x113.jpg 170w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Accessible-entrance-80x53.jpg 80w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Accessible-entrance-400x267.jpg 400w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Accessible-entrance-600x400.jpg 600w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Accessible-entrance-800x533.jpg 800w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Accessible-entrance-1200x800.jpg 1200w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Accessible-entrance-1600x1067.jpg 1600w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Accessible-entrance-2400x1600.jpg 2400w)
![Grinnell Signage Design Detail](https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Design-Detail.jpg 2475w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Design-Detail-1536x1024.jpg 1536w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Design-Detail-2048x1365.jpg 2048w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Design-Detail-170x113.jpg 170w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Design-Detail-80x53.jpg 80w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Design-Detail-400x267.jpg 400w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Design-Detail-600x400.jpg 600w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Design-Detail-800x533.jpg 800w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Design-Detail-1200x800.jpg 1200w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Design-Detail-1600x1067.jpg 1600w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Design-Detail-2400x1600.jpg 2400w)
![Grinnell Signage Building ID large](https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Building-ID-large.jpg 2475w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Building-ID-large-1536x1024.jpg 1536w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Building-ID-large-2048x1365.jpg 2048w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Building-ID-large-170x113.jpg 170w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Building-ID-large-80x53.jpg 80w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Building-ID-large-400x267.jpg 400w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Building-ID-large-600x400.jpg 600w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Building-ID-large-800x533.jpg 800w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Building-ID-large-1200x800.jpg 1200w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Building-ID-large-1600x1067.jpg 1600w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Building-ID-large-2400x1600.jpg 2400w)
Through collaboration with a wide range of participants from the campus community, a scheme was chosen for its seamless integration with the campus, approachable feel, and reinforcement of Grinnell College’s brand.
![Grinnell Signage Gateway](https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Gateway.jpg 2200w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Gateway-1536x1152.jpg 1536w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Gateway-2048x1536.jpg 2048w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Gateway-170x128.jpg 170w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Gateway-80x60.jpg 80w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Gateway-400x300.jpg 400w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Gateway-600x450.jpg 600w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Gateway-800x600.jpg 800w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Gateway-1200x900.jpg 1200w, https://ayerssaintgross.com/wp-content/uploads/2022/04/Grinnell-Signage-Gateway-1600x1200.jpg 1600w)