Through a series of campus visits and sample trips to key destinations, the design team developed a thorough understanding of user paths, circulation, and parking as well as the current signage and wayfinding strategies on campus. A primary objective of the signage design was to capture the spirit of the Grinnell College’s academic community—vibrant and grounded. Using many of the architectural and regional elements unique to Grinnell College, Ayers Saint Gross translated that spirit into physical form.

Through collaboration with a wide range of participants from the campus community, a scheme was chosen for its seamless integration with the campus, approachable feel, and reinforcement of Grinnell College’s brand.